Unique shade. It's a pale greyish taupe with a hint of mauve. This makes it the perfect contour shade for ghosts. Also great for the crease as its intended use as an eyeshadow. Knocks the shades I was previously using for these purposes out the water. Has impressive staying power for an eyeshadow. As mentioned in the description, you have the option of turning it into a cream by wetting it and this further enhances the pigmentation and longevity. Please never discontinue this!